Job Summary

This role combines social media expertise with product marketing strategy to grow our online  presence, engage audiences, and generate qualified leads through different Social Media patforms. 

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Qualifications

▪ Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.

▪ Proven experience in social media management, digital marketing, graphic design, and video  production. 

▪ Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, Figma) and video editing  software. 

▪ Strong understanding of social media platforms, trends, and analytics tools. ▪ Excellent copywriting skills with a proven ability to create engaging and effective content. ▪ Creative mindset with a passion for storytelling and visual communication. ▪ Ability to multitask and manage multiple projects simultaneously. 

▪ Experience with social media advertising, PPC campaigns, and A/B testing is a plus. ▪ Strong analytical skills and the ability to interpret data to make informed decisions. ▪ Highly organized with strong attention to detail. 

▪ UI/UX design skills are an advantage. 

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Key Responsibilites

▪ Develop and execute content strategies for different Social media platforms with product  launches, lead generation goals, and marketing campaigns. 

▪ Extensive experience in LinkedIn and Instagram aligned. 

▪ Manage organic and paid campaigns 

▪ Create engaging posts, videos, and stories to drive brand awareness, product visibility, and  audience engagement. 

▪ Foster community growth through active engagement with followers, influencers, and  partners. 

▪ Collaborate with sales teams to craft and promote compelling product messaging. ▪ Analyze performance metrics—including lead generation and conversion rates—to optimize  campaigns and provide actionable insights. 

▪ Stay updated on trends to ensure content remains innovative and platform-relevant. 

▪ Write compelling and targeted copy for social media posts, advertisements, and  campaigns. 

▪ Ensure consistency in brand voice across different social media channels. ▪ Create effective calls to action (CTAs) that drive conversions and engagement. 

▪ Develop copy for various formats, including posts, stories, ads, and videos. ▪ Utilize social media analytics tools to track performance, measure KPIs, and generate  actionable insights. 

▪ Monitor SEO and user engagement to suggest content optimization. 

▪ Conduct A/B testing on social media content to improve campaign performance. ▪ Present data and analytics to stakeholders, highlighting key metrics and ROI. 

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